What is Rekorp?
Rekorp is a Pilates Reformer Club based in Monterrey, Mexico. It’s a space dedicated to personal transformation through mindful movement and thoughtfully guided exercise, tailored to each individual’s needs.
Main Tasks
For this project, I was contacted by a pilates instructor who wanted to create her own pilates studio. She shared her idea with me and gave me creative freedom to develop the entire brand from scratch. I first came up with an original, recognizable name, then designed a modern, iconic logo, and finally selected the brand’s fonts and color palette. I brought everything together and presented the complete project.
